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Autor(en): 
  • Hagiu Andrei
  • Platforms, Pricing, Commitment and Variety in Two-Sided Markets 
     

    (Buch)
    Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 2 Artikel!


    Übersicht
     
    Lieferstatus:   i.d.R. innert 5-10 Tagen versandfertig
    Veröffentlichung:  2008  
    Genre:  Wirtschaft / Recht 
    ISBN:  9783639051919 
    EAN-Code: 
    9783639051919 
    Verlag:  VDM Verlag 
    Einband:  Kartoniert  
    Sprache:  English  
    Dimensionen:  H 220 mm / B 150 mm / D 11 mm 
    Gewicht:  296 gr 
    Seiten:  188 
    Zus. Info:  Paperback 
    Bewertung: Titel bewerten / Meinung schreiben
    Inhalt:
    This dissertation studies optimal pricing, variety and commitment by platforms operating in markets, which combine a two-sided structure with a vertical relationship. The first essay analyzes the choice of product variety by a two-sided sponsored platform. The second essay studies the existence of pure strategy symmetric price equilibria in a generalized version of Salop (1979)?s circular model of competition between differentiated products, in which consumers are allowed to purchase more than one brand. The third and central chapter of my dissertation proposes a model of Bertrand competition between platforms and analyzes the sustainability of dominant platform equilibria in two-sided markets with the following characteristics: i) platforms are essential bottlenecks for buyers to access the products offered by sellers; ii) sellers enter the market before buyers; iii) only sellers can multihome; iv) platforms can charge fixed fees on both sides and variable fees (royalties) to sellers. The most important issue arising in such a context is the ability of platforms to credibly commit to the price they will charge buyers when they set their prices for sellers.
      
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