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Herausgeber: 
  • Very Philippe
  • Tournois Nadine
  • Open Internationalization Strategy 
     

    (Buch)
    Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 3 Artikel!


    Übersicht

    Auf mobile öffnen
     
    Lieferstatus:   Auf Bestellung (Lieferzeit unbekannt)
    Veröffentlichung:  Februar 2021  
    Genre:  Wirtschaft / Recht 
     
    academic research on firm expansion / BUSINESS & ECONOMICS / International / General / BUSINESS & ECONOMICS / Management / BUSINESS & ECONOMICS / Marketing / General / BUSINESS & ECONOMICS / Operations Research / BUSINESS & ECONOMICS / Organizational Behavior / BUSINESS & ECONOMICS / Sales & Selling / General / BUSINESS & ECONOMICS / Strategic Planning
    ISBN:  9780367557935 
    EAN-Code: 
    9780367557935 
    Verlag:  Taylor and Francis 
    Einband:  Gebunden  
    Sprache:  English  
    Dimensionen:  H 229 mm / B 152 mm / D  
    Gewicht:  800 gr 
    Seiten:  346 
    Illustration:  schwarz-weiss Illustrationen, Zeichnungen, schwarz-weiss, Tabellen, schwarz-weiss 
    Bewertung: Titel bewerten / Meinung schreiben
    Inhalt:
    Open internationalization is a concept that brings a new perspective on the process of firm internationalization. As theories of internationalization show, some companies expand abroad only on their own, known as closed internationalization, while others combine their resources with those of other firms or use their networks for facilitating foreign implantation, known as open internationalization. Parallel to the development of the well-known concept of open innovation, open internationalization can be conceived as a meta-model for understanding companies' expansion abroad. This book gathers a selection of contemporary research works dedicated to open internationalization, either seen as a way to analyze expansion in foreign countries, or as a way to investigate the management of geographically dispersed activities. All the authors of the chapters are researchers specialized in the internationalization field. Readers will benefit from this new lens for understanding, studying or practising international business, from the decision to go abroad to its implementation and its efficiency. Open Internationalization Strategy includes both academic empirical investigations and literature reviews on specific topics, making it valuable to researchers, academics, managers, and students in the fields of business and management history, international business, organizational studies, and economics.

      



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