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Autor(en): 
  • Dan S. Kennedy
  • No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses 
     

    (Buch)
    Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 2 Artikel!


    Übersicht

    Auf mobile öffnen
     
    Lieferstatus:   i.d.R. innert 14-24 Tagen versandfertig
    Veröffentlichung:  Juni 2018  
    Genre:  Wirtschaft / Recht 
    ISBN:  9781599186252 
    EAN-Code: 
    9781599186252 
    Verlag:  Entrepreneur Press 
    Einband:  Kartoniert  
    Sprache:  English  
    Serie:  No B.S.  
    Dimensionen:  H 228 mm / B 151 mm / D 17 mm 
    Gewicht:  368 gr 
    Seiten:  240 
    Illustration:  illustrations 
    Bewertung: Titel bewerten / Meinung schreiben
    Inhalt:
    Transform Your "Ordinary" Business into an EXTRAORDINARY MONEY MACHINE

    Most "ordinary" businesses advertise and market like the big brand-name companies, so they spend (waste) money on image, brand, and presence. But copycatting the big brand-name companies is like a rabbit behaving like the lion. It makes no sense.

    Direct marketing expert Dan Kennedy and his team of elite consultants-all successful at borrowing strategies from pure direct marketing businesses like QVC, J. Peterman, Zappos, and Publishers Clearinghouse-deliver the fundamentals of direct marketing as it can be applied to any business, sales career, or professional practice. Then, they take you behind the scenes of exceptionally successful non-direct marketing businesses and show you how to cash in using their unorthodox direct marketing strategies.

    You'll learn the customer-getting, sales-boosting tactics you never knew existed and master Dan's 10 No B.S. Rules of Direct Marketing for Non-Direct Marketing Businesses:

    • Rule #1: There Will ALWAYS Be an Offer or Offers
    • Rule #2: There Will Be Reason to Respond Right Now
    • Rule #3: You Will Give Clear Instructions
    • Rule #4: There Will Be Tracking, Measurement, and Accountability
    • Rule #5: Only No-Cost Brand-Building
    • Rule #6: There Will Be Follow-up
    • Rule #7: There Will Be Strong Copy
    • Rule #8: It Will Look Like Mail-Order Advertising
    • Rule #9: Results Rule. Period
    • Rule #10: You Will Be a Tough-Minded Disciplinarian and Put Your Business on a Strict Direct Marketing Diet

      



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