Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 14-24 Tagen versandfertig
Veröffentlichung:	November 2018
Genre:	Wirtschaft / Recht
ISBN:	9781137589637
EAN-Code:	9781137589637
Verlag:	Bloomsbury Academic
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 241 mm / B 160 mm / D 22 mm
Gewicht:	652 gr
Seiten:	314
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.