SFr. 125.00
€ 125.00
BTC 0.0195
LTC 2.398
ETH 0.568


bestellen

Artikel-Nr. 15769390


Diesen Artikel in meine
Wunschliste
Diesen Artikel
weiterempfehlen
Diesen Preis
beobachten

Weitersagen:




Autor(en): 
  • Christie Koontz
  • Lorri M. Mon
  • Marketing and Social Media: A Guide for Libraries, Archives, and Museums 
     

    (Buch)
    Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 3 Artikel!


    Übersicht
     
    Lieferstatus:   i.d.R. innert 7-14 Tagen versandfertig
    Genre:  Wirtschaft / Recht 
    ISBN:  9780810890800 
    EAN-Code: 
    9780810890800 
    Verlag:  Rowman & Littlefield 
    Einband:  Gebunden  
    Sprache:  English  
    Dimensionen:  H 159 mm / B 236 mm / D 27 mm 
    Gewicht:  612 gr 
    Seiten:  310 
    Bewertung: Titel bewerten / Meinung schreiben
    Inhalt:
    Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing a planned and deliberately managed marketing campaign. Beginning with mission, goals, and objectives, readers will review the components of both the internal and external environments which must be understood to plan an objective campaign. Chapter coverage includes how to do a SWOT analysis, identify and involve stakeholders, a 4-step marketing model, market research, market segmentation, market mix strategy, and evaluation are all covered. Each chapter includes explanatory topical content designed to build a framework of marketing and social media management understanding including discussion questions (which can be developed into classroom or workshop assignments and key terms. Illustrative and brief case study examples from all three institution types are embedded in chapters as relevant.

      
     Empfehlungen... 
     Marketing and Social Media: A Guide for Libraries, - (Buch)
     Great Brand Blunders: The Worst Marketing and Soci - (Buch)
     Rocket Into Digital: The Art of Digital Marketing - (Buch)
     The Linked Photographers' Guide to Online Marketin - (Buch)
     Viral Marketing and Social Media: Related Concepts - (Buch)
     Weitersuchen in   DVD/FILME   CDS   GAMES   BÜCHERN   



    Wird aktuell angeschaut...
     

    Zurück zur letzten Ansicht


    AGB | Datenschutzerklärung | Mein Konto | Impressum | Partnerprogramm
    Newsletter | 1Advd.ch RSS News-Feed Newsfeed | 1Advd.ch Facebook-Page Facebook | 1Advd.ch Google Plus-Page Google+ | 1Advd.ch Twitter-Page Twitter
    Forbidden Planet AG © 1999-2018
    Alle Angaben ohne Gewähr
     
    SUCHEN

     
     Kategorien
    Im Sortiment stöbern
    Genres
    Hörbücher
    Aktionen
     Infos
    Mein Konto
    Warenkorb
    Meine Wunschliste
     Kundenservice
    Recherchedienst
    Fragen / AGB / Kontakt
    Partnerprogramm
    Impressum
    © by Forbidden Planet AG 1999-2018
    Jetzt auch mit BitCoin bestellen!