Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 14-24 Tagen versandfertig
Veröffentlichung:	März 2006
Genre:	Wirtschaft / Recht
	Marketing
ISBN:	9781844801329
EAN-Code:	9781844801329
Verlag:	Cengage Learning EMEA
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 274 mm / B 219 mm / D 31 mm
Gewicht:	1560 gr
Seiten:	800
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive coverage of the relevant theories with a practical approach to the issues and broadens the way business students view international markets and marketing. Using real-world case studies and vignettes centred on contemporary problems and issues, International Marketing: A Global Perspective will be ideal for undergraduates, MBA students and students following executive courses in international marketing or strategy. Unlike many US and European texts International Marketing: A Global Perspective does not look out at the international scene from just one standpoint; rather it examines the way businesses go international from a variety of different countries and continents, for instance, from Asia to Europe, Europe to North American and Latin America to the US. The new edition has been brought completely up-to-date and has a full range of ancillary material for lecturers and students.