SFr. 125.00
€ 125.00
BTC 0.0155
LTC 1.002
ETH 0.1938


bestellen

Artikel-Nr. 3516434


Diesen Artikel in meine
Wunschliste
Diesen Artikel
weiterempfehlen
Diesen Preis
beobachten

Weitersagen:




Autor(en): 
  • Hans (University of Innsbruck) Muhlbacher
  • Lee (Butler University) Dahringer
  • Helmuth (Management Consultant) Leihs
  • International Marketing: A Global Perspective 
     

    (Buch)
    Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 3 Artikel!


    Übersicht
     
    Lieferstatus:   i.d.R. innert 14-24 Tagen versandfertig
    Veröffentlichung:  2006  
    Genre:  Wirtschaft / Recht 
     
    Marketing
    ISBN:  9781844801329 
    EAN-Code: 
    9781844801329 
    Verlag:  Cengage Learning EMEA 
    Einband:  Kartoniert  
    Sprache:  English  
    Dimensionen:  H 276 mm / B 220 mm / D 32 mm 
    Gewicht:  1556 gr 
    Seiten:  800 
    Illustration:  colour illustrations, figures 
    Bewertung: Titel bewerten / Meinung schreiben
    Inhalt:
    International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive coverage of the relevant theories with a practical approach to the issues and broadens the way business students view international markets and marketing. Using real-world case studies and vignettes centred on contemporary problems and issues, International Marketing: A Global Perspective will be ideal for undergraduates, MBA students and students following executive courses in international marketing or strategy. Unlike many US and European texts International Marketing: A Global Perspective does not look out at the international scene from just one standpoint; rather it examines the way businesses go international from a variety of different countries and continents, for instance, from Asia to Europe, Europe to North American and Latin America to the US. The new edition has been brought completely up-to-date and has a full range of ancillary material for lecturers and students.
      
     Empfehlungen... 
     International Marketing and Sales: Kolding Busines - (Buch)
     Foundations of International Marketing - (Buch)
     International Marketing Research - (Buch)
     Advances in International Marketing: Vol 8 - (Buch)
     International Marketing - (Buch)
     Euro Single Currency: Opportunities and Challenges - (Buch)
     Exam Prep for International Marketing by Cateora, - (Buch)
     Google's main brands in a GE Matrix: International - (Buch)
     International marketing entry strategy for the Red - (Buch)
     International Marketing: An SME Perspective - (Buch)
     Weitersuchen in   DVD/FILME   CDS   GAMES   BÜCHERN   



    Wird aktuell angeschaut...
     

    Zurück zur letzten Ansicht


    AGB | Mein Konto | Impressum | Partnerprogramm
    Newsletter | 1Advd.ch RSS News-Feed Newsfeed | 1Advd.ch Facebook-Page Facebook | 1Advd.ch Google Plus-Page Google+ | 1Advd.ch Twitter-Page Twitter
    Forbidden Planet AG © 1999-2018
    Alle Angaben ohne Gewähr
     
    SUCHEN

     
     Kategorien
    Im Sortiment stöbern
    Genres
    Hörbücher
    Aktionen
     Infos
    Mein Konto
    Warenkorb
    Meine Wunschliste
     Kundenservice
    Recherchedienst
    Fragen / AGB / Kontakt
    Partnerprogramm
    Impressum
    © by Forbidden Planet AG 1999-2018