Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	August 2016
Genre:	Naturwissensch., Medizin, Technik
	B / Market research / Marketing / Medical research / Personal & public health / Public health & preventive medicine / Quality of Life / Quality of Life Research / Sales & marketing / Social Sciences
ISBN:	9783319366234
EAN-Code:	9783319366234
Verlag:	Springer Nature EN
Einband:	Kartoniert
Sprache:	English
Serie:	Applying Quality of Life Research
Dimensionen:	H 235 mm / B 155 mm / D
Gewicht:	6029 gr
Seiten:	389
Zus. Info:	Previously published in hardcover
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

?This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual's risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.