This book reviews the latest statistical and methodological research on survey research techniques to help improve the reliability of survey generated data. The various methods studied are reviewed along with the resulting empirical evidence and insights gained from the results. The evidence is based on field- or quasi-experimental research, observational or simulation studies or a combination thereof. The book examines: survey modes and response effects, interviewers and survey error, asking sensitive questions, conducting web surveys and access panels, coping with non-response, and handling missing data. This book is ideal for students or professionals who employ survey research methods.