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Autor(en): 
  • Victor O. Schwab
  • How to Write a Good Advertisement: A Short Course in Copywriting 
     

    (Buch)
    Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 2 Artikel!


    Übersicht

    Auf mobile öffnen
     
    Lieferstatus:   i.d.R. innert 14-24 Tagen versandfertig
    Genre:  Wirtschaft / Recht 
    ISBN:  9781626549623 
    EAN-Code: 
    9781626549623 
    Verlag:  Echo Point Books & Media 
    Einband:  Kartoniert  
    Sprache:  English  
    Dimensionen:  H 244 mm / B 170 mm / D 13 mm 
    Gewicht:  432 gr 
    Seiten:  246 
    Zus. Info:  Paperback 
    Bewertung: Titel bewerten / Meinung schreiben
    Inhalt:
    Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie's How to Win Friends and Influence People into a mega-seller.
    How to Write a Good Advertisement, Schwab's classic guide, has stood the test of time. In just over 200 pages, this book clearly explains the core elements of an effective advertisement. Schwab shows us how to

    Get attention with better ad copy

    Build credibility in your advertising

    Create winning layouts and choose the best ad size

    Test ad effectiveness

    Convert inquiries to sales

    Make special offers that dramatically increase response and sales





    How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you've read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding. Fifty years after publication this book is still the standard bearer, sought after by a new generation of copy-writers and businesspeople. Read it, apply it, and watch your sales soar.

      
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     How to Write a Good Advertisement: A Short Course - (Buch)
     How to Write a Good Advertisement: A Short Course - (Buch)
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