Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Juni 2024
Genre:	Wirtschaft / Recht
	BUSINESS & ECONOMICS / Marketing / General / BUSINESS & ECONOMICS / Sales & Selling / Management / COMPUTERS / Security / General / Customer Experience / Data ethics / data governance / data management / Data Protection Law / Data Protection; Data Ethics; Data Management; Data Governance; Personalization; Customer Experience; Digital Marketing / digital marketing / LAW / Communications / LAW / Computer & Internet / personalization / Privacy & data protection / Privacy and data protection / Sales & marketing management / Sales and marketing management mehr...
ISBN:	9781398615151
EAN-Code:	9781398615151
Verlag:	Kogan Page
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 234 mm / B 156 mm / D 22 mm
Gewicht:	466 gr
Seiten:	296
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers' privacy concerns with the latest innovations can be a complex challenge. When done right, data-driven marketing can build customer trust for sustainable long-term value. This is precisely where How to Use Customer Data comes in, by breaking down everything you need to know about this fast-moving field into one simple and easy to read guide. Designed specifically for marketing professionals, this guide explains the principles of data protection, explores the legal requirements of the GDPR and UK DPDI Bill/Act and provides clarity on exactly what you need to know and do to be compliant whilst also looking at how using data well can improve the customer journey through personalization. Tackling all the hot issues of the moment, this book looks at how digitally mature marketers can work in compliance, how to use clean rooms and pseudonymization to promote trust and the impact AI could have, making it a must-read for all marketing professionals.