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Herausgeber: 
  • Peter Mayer
  • Yi Ding
  • Helmut Schwägermann
  • Handbook Event Market China 
     

    (Buch)
    Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 3 Artikel!


    Übersicht
     
    Lieferstatus:   i.d.R. innert 4-7 Tagen versandfertig
    Veröffentlichung:  2016  
    Genre:  Wirtschaft / Recht 
    ISBN:  9783110372366 
    EAN-Code: 
    9783110372366 
    Verlag:  Gruyter, de Oldenbourg 
    Einband:  Gebunden  
    Sprache:  English
    Chinesisch  
    Dimensionen:  H 244 mm / B 176 mm / D 27 mm 
    Gewicht:  837 gr 
    Seiten:  416 
    Bewertung: Titel bewerten / Meinung schreiben
    Inhalt:
    China's event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry. This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China's event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.

      
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