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Autor(en): 
  • Jonathan Self
  • Good Money: Become an Ethical Entrepreneur 
     

    (Buch)
    Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 3 Artikel!


    Übersicht
     
    Lieferstatus:   i.d.R. innert 2-7 Tagen versandfertig
    Veröffentlichung:  August 2017  
    Genre:  Wirtschaft / Recht 
    ISBN:  9781786691163 
    EAN-Code: 
    9781786691163 
    Verlag:  Head Of Zeus 
    Einband:  Gebunden  
    Sprache:  English  
    Dimensionen:  H 211 mm / B 131 mm / D 22 mm 
    Gewicht:  334 gr 
    Seiten:  272 
    Bewertung: Titel bewerten / Meinung schreiben
    Inhalt:
    Ethical and socially responsible businesses have made a significant impact over the past decade, social entrepreneurs and others being drawn by the bigger profits and greater robustness that ethical businesses offer during times of economic downturn. And there is a public fascination for mould-breaking businesses that disrupt established models in particular sectors of the market.

    Jonathan Self describes how to conceive, launch and grow an ethical business start-up. At the core of the book is an account of the author´s own experiences of an successful ethical business start-up - Honey´s Real Dog Food, which makes raw dog food from organically sourced ingredients. This is a company that gives away a substantial perenctage of its profits to charity, whose advertising budget is nil because all of its custom comes via word of mouth, which recruits staff at parties, whose staff choose which hours they wish to work and either work at home or bring their children to work.

      
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