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Experience Shopping: Where, Why and How People Shop All Over the World
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(Buch) |
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Inhalt: |
Shopping has become an important aspect of life - it has become one of the favourite activities of the twenty-first century. This work analyses the things that retailers do to entice the shopper - to get into our brains, our emotions and our lives. It includes major brand names such as Starbucks, The Gap, Apple, Nokia, Orange, Nike and Armani. |
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