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Lieferstatus:	i.d.R. innert 7-14 Tagen versandfertig
Veröffentlichung:	Dezember 2022
Genre:	Wirtschaft / Recht
	BUSINESS & ECONOMICS / Public Relations / event budgeting / event promotions / event success measurement / Events management industries / events publicity; public relations; event success measurement; events publicity; virtual events; event promotions; event budgeting / Hospitality and service industries / Hospitality industry / Public Relations / REFERENCE / Event Planning / virtual events mehr...
ISBN:	9781398607101
EAN-Code:	9781398607101
Verlag:	Kogan Page Ltd
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 170 mm / B 240 mm / D 25 mm
Gewicht:	622 gr
Seiten:	360
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Do you know how to conduct a risk assessment? How to build an events team? How do you measure the success of an event? Event Planning and Management is the comprehensive guide for facing the new wave of live brand and customer experiences Written by authors with extensive industry experience, this is an essential step-by-step resource for students and the next generation of event planners to plan and deliver a successful event. Using real-world examples such as National Health Service's (NHS) bespoke planning model and Standon Calling (the cashless festival), this book offers a structured, practical approach to all types of events, from the initial planning to the final evaluating stages. Now fully updated, this third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events. It also provides an expansion of health and safety advisory in light of COVID-19 and anti-terrorism, as well as new models such as the Cultural Risk Assessment, and further case studies. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for students studying event planning modules and certifications, marketing and PR professionals.