Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	August 2018
Genre:	Wirtschaft / Recht
ISBN:	9780357033937
EAN-Code:	9780357033937
Verlag:	Cengage Learning
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 274 mm / B 215 mm / D 27 mm
Gewicht:	1066 gr
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.