Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	November 2017
Genre:	Wirtschaft / Recht
	B / Behavioral Economics / Behavioral/Experimental Economics / Behavioural economics / Business and Management / business strategy / Business Strategy/Leadership / Decision Making / Industrial and Organizational Psychology / Industrial psychology / International business / International business enterprises / Leadership / Management / Management decision making / Management science / Occupational & industrial psychology / Operational research / Operations Research / Operations Research and Decision Theory / Operations Research/Decision Theory / Work and Organizational Psychology
ISBN:	9783319691015
EAN-Code:	9783319691015
Verlag:	Springer Nature EN
Einband:	Gebunden
Sprache:	English
Serie:	MIR Series in International Business
Dimensionen:	H 235 mm / B 155 mm / D
Gewicht:	4439 gr
Seiten:	194
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.