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Autor(en): 
  • Colin Barrow
  • Gerard Burke
  • Robert (Cranfield School of Management) Brown
  • David (Cranfield School of Management) Molian
  • Enterprise Development: The Challenges of Starting, Growing and Selling Businesses 
     

    (Buch)
    Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 2 Artikel!


    Übersicht
     
    Lieferstatus:   i.d.R. innert 14-24 Tagen versandfertig
    Veröffentlichung:  2004  
    Genre:  Wirtschaft / Recht 
    ISBN:  9781861529893 
    EAN-Code: 
    9781861529893 
    Verlag:  Cengage Learning EMEA 
    Einband:  Kartoniert  
    Sprache:  English  
    Dimensionen:  H 248 mm / B 189 mm / D 15 mm 
    Gewicht:  568 gr 
    Seiten:  288 
    Illustration:  1, black & white illustrations 
    Bewertung: Titel bewerten / Meinung schreiben
    Inhalt:
    Aimed at students of small business management and enterprise development interested in or planning to start their own business, and at owner/managers of existing businesses, this book offers a detailed insight into key challenges to be faced, explains solutions to those challenges, and maps out a route to success. The three section framework addresses all the key issues involved in creating a professional and successful firm, looking at: the challenges of starting a business; the challenges of growing a business; and, finally, the challenges of deciding whether to sell or re-invest in the business. The book is written in an accessible style, pitched perfectly for its audience, and introduces theory for the purposes of practical implementation. An excellent range of pedagogy supports the text including many case examples to illustrate key points. Companies featured include: Cobra Beer, Moonpig, Hotel Chocolat and Fitness Express.
      
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