Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 7-14 Tagen versandfertig
Veröffentlichung:	Mai 2024
Genre:	Wirtschaft / Recht
	behavioral analytics / Consumer behavior / Consumer Behavior & Ethics / Consumer Behavior Prediction / consumer experience / consumer sentiment analysis / Customer Recommendation Model / Customer Segmentation Model
ISBN:	9798369344538
EAN-Code:	9798369344538
Verlag:	IGI Global
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 286 mm / B 221 mm / D 30 mm
Gewicht:	1437 gr
Seiten:	472
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.