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Designing and Producing the Television Commercial
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(Buch) |
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Inhalt: |
Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. Students will learn all the steps in the process of creating a commercial, including the terminology and the roles and responsibilities of the key people involved. The processes and procedures described are applicable to both agencies working for major clients and local and regional advertisers, and the differences are identified and discussed throughout the book. An introductory chapter on the advertising industry gives students a broad context for the details that follow. This text is ideal for students who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser. |
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