Data Mining is organised into two parts: the first provides a focused introduction to data mining and the second goes into greater depth on subjects such as customer analysis. It covers almost all managerial activities of a company, including:
. market segmentation,
. product design,
. organization design,
. manufacturing design, and
. supply chain design.

Incorporating recent developments of data mining that have made it possible to deal with management and engineering design problems with greater efficiency and efficacy, Data Mining presents a number of state-of-the-art topics. It will be an informative source of information for researchers, but will also be a useful reference work for industrial and managerial practitioners.