Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Juli 2025
Genre:	Wirtschaft / Recht
	Arbeits-, Wirtschafts- und Organisationspsychologie / Big Data / Business Strategy and Leadership / Consumer behavior / Controlling / CRM / Customer Centricity / Customer life-cycle / Customer need assessment / customer relationship management / Data-driven Management / Holistic management / IT in Business / Pricing / Relationship marketing / Strategisches Management / Unternehmensanwendungen / Value-to-the-Customer / VUCA / Wirtschaftsmathematik und -informatik, IT-Management mehr...
ISBN:	9783031904967
EAN-Code:	9783031904967
Verlag:	Springer International Publishing
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 235 mm / B 155 mm / D
Seiten:	348
Illustration:	XXII, 348 p. 81 illus., schwarz-weiss Illustrationen
Zus. Info:	EUDR exemption - product or manufacturing materials placed on the market prior to 31.12.2025.
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated "value-to-value segmentation" approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.