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Creating & Delivering Your Value Proposition: Managing Customer Experience for Profit
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(Buch) |
Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 2 Artikel!
Lieferstatus: |
i.d.R. innert 7-14 Tagen versandfertig |
Veröffentlichung: |
Oktober 2009
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Genre: |
Wirtschaft / Recht |
ISBN: |
9780749455125 |
EAN-Code:
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9780749455125 |
Verlag: |
Kogan Page |
Einband: |
Kartoniert |
Sprache: |
English
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Dimensionen: |
H 234 mm / B 156 mm / D 13 mm |
Gewicht: |
360 gr |
Seiten: |
232 |
Zus. Info: |
Paperback |
Bewertung: |
Titel bewerten / Meinung schreiben
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Inhalt: |
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners. |
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