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Autor(en): 
  • William L. Benoit
  • Communication in Political Campaigns 
     

    (Buch)
    Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 2 Artikel!


    Übersicht
     
    Lieferstatus:   i.d.R. innert 4-7 Tagen versandfertig
    Genre:  Wirtschaft / Recht 
    ISBN:  9780820486048 
    EAN-Code: 
    9780820486048 
    Verlag:  Lang, Peter 
    Einband:  Kartoniert  
    Sprache:  English  
    Dimensionen:  H 231 mm / B 154 mm / D 17 mm 
    Gewicht:  411 gr 
    Seiten:  292 
    Bewertung: Titel bewerten / Meinung schreiben
    Inhalt:
    This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media - from television spots and debates to candidate webpages and direct-mail advertising - it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns.

      
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