Jetzt CIM Coursebook Marketing Fundamentals 07/08 von Geoff Lancaster und Withey Frank als Buch bei 1Advd.ch kaufen

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Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	November 2017
Genre:	Wirtschaft / Recht
	advanced marketing theory applications / BUSINESS & ECONOMICS / Economics / General / BUSINESS & ECONOMICS / Marketing / General / BUSINESS & ECONOMICS / Sales & Selling / General / BUSINESS & ECONOMICS / Sales & Selling / Management / Business & management / Business and Management / Coherent Marketing Mix / consumer behaviour analysis / crm system / Customer Care / Customer Care Programmes / customer relationship strategies / Debriefing Activity / Economics / Effective Customer Care Programme / FMCG Market / integrated communications planning / marketing audit / Marketing Channel / Marketing Culture / marketing environment trends / Marketing Evaluation / marketing mix / Marketing Mix Decisions / Marketing Mix Elements / Marketing Mix Tools / Marketing Planning / marketing planning process / Mobile Marketing / Party Selling / Physical Distribution System / Previous Examination Question / Pricing Decisions / Promotional Mix / Promotional Tools / RM. / Sales & marketing / Sales & marketing management / Sales and marketing / Sales and marketing management / sales channel management / strategic segmentation mehr...
ISBN:	9781138441163
EAN-Code:	9781138441163
Verlag:	Taylor and Francis
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 297 mm / B 210 mm / D
Gewicht:	910 gr
Seiten:	404
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. This book is written for the Marketing Fundamentals module by the Senior Examiners. It contains past examination papers and examiners' reports.

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