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Brand and marketing communication in golf
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(Buch) |
Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 2 Artikel!
| Lieferstatus: |
 i.d.R. innert 7-14 Tagen versandfertig |
| Veröffentlichung: |
Januar 2013
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| Genre: |
Wirtschaft / Recht |
| ISBN: |
9783656327745 |
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EAN-Code:
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9783656327745 |
| Verlag: |
Grin Verlag |
| Einband: |
Kartoniert |
| Sprache: |
English
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| Dimensionen: |
H 210 mm / B 148 mm / D 3 mm |
| Gewicht: |
51 gr |
| Seiten: |
24 |
| Zus. Info: |
Paperback |
| Bewertung: |
Titel bewerten / Meinung schreiben
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| Inhalt: |
| Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Bergisch Gladbach, course: Business English, language: English, abstract: 1. Introduction
2. Theoretical basics
-What is ¿marketing communication¿?
-What are the objectives of it?
-How does ¿marketing communication¿ work?
-What is a brand? What is ¿brand equity¿?
3. Practical part
-Why is the golf market an attractive communication platform?
-Which elements of brand and marketing communication could a company use in golf?
-Example of the company/ brand ¿NIKE Golf¿
4. Conclusion
Objectives
-Learn about key aspects of brand and marketing communication in general and in golf
-Adopt the theoretical knowledge in golf using the example of NIKE |
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