Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 14-24 Tagen versandfertig
Veröffentlichung:	April 2010
Genre:	Wirtschaft / Recht
ISBN:	9781450220651
EAN-Code:	9781450220651
Verlag:	iUniverse
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 235 mm / B 157 mm / D 19 mm
Gewicht:	562 gr
Seiten:	240
Zus. Info:	HC gerader Rücken mit Schutzumschlag
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Simplified branding. Whether you're a start-up or a seasoned entrepreneur, this step-by-step, brand-defining methodology guides you and your employee teams toward uncovering your brand's unique genetic code; your Dimensional Nucleic Assets®, from the inside out. Once defined, your business begins its transformation as it gets highly focused and infuses your brand DNA into your systems, leadership and culture, then through your promotional efforts. Brand DNA will help you establish a foundation for success by defining your distinguishing brand attributes: VALUES, STYLE, DIFFERENTIATORS, and STANDARDS upon which to create competitive advantage and build your authentic brand. It is the foundation that enables you to: ¿ Cultivate a unified, inspired, and engaged employee culture that supports your brand 100% and shares common core values and performance standards ¿ Create consistent brand experiences that win customers for life ¿ Adapt your business strategy and set the rules for doing business ¿ Establish the basis for brand awareness by leveraging your distinctive brand attributes through the behaviors of your employees ¿ Create long term growth and sustainability for your business ¿ Leverage your brand DNA attributes within your external marketing efforts, social media, and PR to create distinction and competitive advantage