We live in an age of rapid change and instant communication. We also live in a Culture of Blame and Disrespect...

A BIFF Response can be applied in any communication anywhere - online, social media, in a letter or even in person. It can be used at work, earning you respect and success. It can help you get along with difficult family members, friends, neighbors and others anywhere in your life.

BIFF was designed to protect you and your reputation by responding quickly and civilly to people who treat you rudely, while being reasonable in return.

BIFF stands for Brief, Informative, Friendly, and Firm.A BIFF response is easy to remember, but hard to do. It takes practice! This little book gives over 20 examples of BIFF responses for all areas of life--plus additional tips to help you deal with high-conflict people anywhere.
See if you can do a BIFF! Not everyone can!

Author bio:
Bill Eddy is a lawyer, therapist, mediator, and the President of the High Conflict Institute. He developed the "High Conflict Personality" theory and has become an international expert on managing disputes involving high-conflict personalities. Eddy is the author of several books, including It's All Your Fault at Work! and High Conflict People in Legal Disputes.

Testimonial:
I used Bill to deal with a very difficult personnel situation. I implemented his advice. Instead of pursuing endless, frustrating conflict and confrontation, I adopted an entirely different approach, with excellent results. Bill gave me a pathway when I thought all roads were blocked.
Dan Solin, Author of the Smartest series of books.

Second edition info: This Second Edition includes a new chapter on Coaching for BIFF Responses. Anyone can use this method to help someone else with a BIFF response - by asking 10 simples questions to make it even more effective.