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The Power of Persuasion: How We're Bought and Sold
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(Buch) |
Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 2 Artikel!
Lieferstatus: |
i.d.R. innert 14-24 Tagen versandfertig |
Veröffentlichung: |
2006
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Genre: |
Psychologie / Pädagogik |
ISBN: |
9780471763178 |
EAN-Code:
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9780471763178 |
Verlag: |
Wiley |
Einband: |
Kartoniert |
Sprache: |
English
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Dimensionen: |
H 234 mm / B 156 mm / D 16 mm |
Gewicht: |
445 gr |
Seiten: |
288 |
Bewertung: |
Titel bewerten / Meinung schreiben
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Inhalt: |
A look behind the curtain of shilling and pitch to see how we are manipulated Why do some people have the power to persuade us-and why do we let them? Robert Levine offers readers a witty and incisive new take on the mindsets of those who prod, praise, and manipulate others to do things they never thought theyd do-and are sometimes later sorry they did. By attending training sessions for magicians and taking jobs as both a door-to-door and used car salesman, Levine explores the remarkable effect and power of subtlety on effective persuasion, the great illusion of personal vulnerability, and the unlikely similarities linking a wide range of persuasive strategies. Robert Levine (Fresno, CA) is Professor of Psychology at California State University, Fresno. His book A Geography of Time (0-465-02642-7) was the subject of feature stories around the world.
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