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Law and Creativity in the Age of the Entertainment Franchise
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(Buch) |
Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 2 Artikel!
Inhalt: |
Much of the value in the entertainment industry today lies in franchises - fictional universes, entertainment concepts, reinventions of cultural traditions and celebrity - that create an ongoing marketplace presence. This book explores how artists, owners and entrepreneurs stretch IP laws to commercialise 'creativity', and the impact of these developments. |
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